- Database : maintain information about various types of objects (inventory), events (transaction), people(employees), and places(warehouses).
- Hierarchical database model : information is organised into a tree-like structure that allows repeating using parent/child relationship.
- Network database model : a flexible way of representing objects and their relationship.
- Relational database model : type of database that stores information in the form of logically related two-dimensional tables.
Entities And Attributes
- Entity : is a person, place, thing, transaction, or event about which information is stored.
- Attributes : is fields or columns, are characteristics or properties of an entity class.
1. Increased flexibility
- a good database and any good business must able to handle changes quickly and easily.
- physical view – information deals with physical storage of information on a storage device.
- logical view – information focuses on how users logically access information to meet their particular business needs.
2. Increased scalability and performance
- scalability – refers to how well a system can adapt to increased demand.
- performance – measures how quickly a system performs a certain process or transaction.
- database today scale to exceptional levels, allowing all types of users and programs to perform information-processing and information-searching tasks.
3. Reduced information redundancy
- redundancy – is the duplication of information or storing the same information in multiple places.
- database is to eliminate information redundancy
4. Increased information and integrity (quality)
- information integrity – measure of the quality of information : information constraints – rules that help ensure the quality of information
- relational integrity constraints – rules that enforce basic and fundamental information-based constraints.
- business-critical integrity constraints – enforce business rules vital to an organization’s success and often requires more insight and knowledge.
5. Increased information security : information is an organizational asset. : passwords provide authentication of the user who is gaining access to the system.
- Access levels determine who has access to the different types of information.
- Access controls determine what types of access they have to the information.
Database Management System
Database management system (DBMS) : is a software through which users and application programmes interact with the database.
Data driven website
- Website must change according to what a site visitor is interested in browsing.
- It is also an interactive website kept constantly updated and relevant to the needs of its customers through the use of a database.
Data driven business website advantages
- development
- content management
- future expandability
- minimizing human error
- cutting production and update costs
Data driven business intelligence
By viewing the data accessed and analysed from their website.


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